TripAdvisor goes social: What does that mean for hotels?
In September, travel giant TripAdvisor announced that it would be rebranding itself by year’s end into a social platform that builds upon its almost 20-year success capitalizing on peer reviews of hotels, geographical areas and experiences. The idea behind the new iteration – both desktop and mobile-friendly which still keeps the company’s signature reviews – was to marry those reviews with a more photo and video-driven dynamic user experience that allows for a far greater de